Analytics
What's working — and what's about to
Conversion funnels, cohort retention, channel performance and experiments. All in one place.
Conversion funnel
Visited → Signed up → Activated → Upgraded → Renewed
Cohort retention
Weekly retention of Nov 2026 cohort
Channel performance
Aggregate delivery, engagement and revenue
| Channel | Delivered | Click | Δ |
|---|---|---|---|
| 412,180 | 12.4% | 8.2% | |
| Push | 84,210 | 8.4% | 4.1% |
| SMS | 22,840 | 6.1% | 1.2% |
| In-app | 184,210 | 21.4% | 14.4% |
Experiments
A/B tests across journeys, landers, campaigns
Pricing CTA · variant B
Confidence 94% · Winning
Trial onboarding · 7d delay
Confidence 81% · Running
Promoter survey · subject test
Confidence 92% · Losing
Black Friday hero · animation
Confidence 64% · Inconclusive