Audience
Know who your people are — and what they do
Build segments from behavior, traits and lifecycle. Sync to journeys, campaigns and integrations.
Total people
184,210
+1,420 last 7 days
Active 30d
62,180
34% of audience
Identified
98%
Anonymous · 2%
Avg LTV
$214
+6.4% MoM
Segments
Reusable groups that update automatically as people qualify or drop out.
Top tier
VIP customers
Lifetime spend > $5,000 and active in last 30 days
2,1846.4%
LTV > $5,000Last seen ≤ 30dPlan = Pro+
Behavioral
Power users · NA
Triggered 12+ key events in last 7 days, located in NA
8,91012.4%
events ≥ 12 in 7dcountry in [US, CA]
Loyalty
Promoters · NPS ≥ 9
Responded 9 or 10 in the last NPS survey
1,4202.1%
nps_score ≥ 9survey ≤ 60d
Win-back
Dormant · 30d inactive
Hasn't opened the app or email in last 30 days
12,9404.8%
last_session > 30dlast_email_open > 30d
B2B
Mid-market accounts
Companies with 50–500 employees, plan = Team
6128.1%
company.size 50-500plan = team
Lifecycle
Trial · APAC
Trial users from APAC currently on day 5–11
1,80514.2%
plan = trialtrial_day 5-11region = APAC
People
Showing 5 of 184,210 · filtered by Last seen ≤ 30d
| Person | Events (30d) | Lifetime |
|---|---|---|
AT Aiko Tanaka aiko@designed.co | 184 | $4,210 |
MO Marcus Owens marcus@northgrid.io | 412 | $18,440 |
PB Priya Banerjee priya@beamble.app | 62 | — |
LR Lucas Romero lucas@fjordlabs.io | 248 | $6,902 |
HS Helena Schmidt helena@orbita.gmbh | 312 | $24,180 |